How we count
Every number on this site, with the working.
We spend a lot of words showing that other people's business statistics fall apart the moment you trace them — the wrong country, the wrong decade, a vendor's press release wearing the clothes of a fact. It would be a poor look not to hold our own numbers to the same standard. So here is every figure we put in front of you: where it comes from, and the arithmetic behind it.
The headline number
A small firm of 10–20 staff can be losing up to £50,000 a year to lost productivity.
Where it appears — home page, "the software gap"
What we mean by "lost productivity". Not a vague morale figure. We mean countable staff time spent moving the same information between systems that don't talk to each other: the emails retyped into a job system, the figures exported from one tool and pasted into another, the payments chased by hand, the weekly report rebuilt from scratch every Monday. Hours you already pay for, spent on work that adds nothing a computer couldn't do. Our longer write-up on re-keying traces why no national dataset measures this — and why the only honest figure is one you can count.
How we get there — three honest steps
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Price one hour a week.
We use the same method HMRC uses to value admin time: hours, multiplied by an ONS median wage, plus employer National Insurance. Over 46 working weeks, one hour a week of manual work costs between £765 and £1,016 a year — depending on who does it.
Who does the loop Median hourly (Apr 2025) Loaded (+15% NI) 1 hr/week, for a year Data-entry administrator £14.45 £16.62 £765 Book-keeper / payroll clerk £16.33 £18.78 £864 Office manager £19.20 £22.08 £1,016 -
Multiply across the team.
A ten-to-twenty person firm almost never has one person doing this. It's spread across whoever handles admin, book-keeping, operations and the reports. So add up the whole firm's manual hours in a normal week and price them at a book-keeper's loaded wage (£864 a year per weekly hour):
Manual hours, firm-wide, per week Cost per year 20 hours ≈ £17,000 30 hours ≈ £26,000 45 hours ≈ £39,000 60 hours ≈ £52,000 To put the top row in human terms: 60 hours a week across a 20-person firm is three hours each — under 5% of the working week — moving information by hand. Or a smaller firm where a handful of people lose a lot more than that.
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Read the ceiling honestly.
£50,000 is the upper end, not a typical figure — roughly the twenty-staff, manual-heavy case above. A ten-person firm more often lands between £15,000 and £26,000. That is exactly why the claim says up to, and why we never dress it as an average.
Three things this number is not
It is illustrative arithmetic, not a survey finding. We didn't measure your firm — nobody can, from the outside. The only figure that prices your business is one built from your own numbers — which is precisely what our cost-of-manual-work calculator is for, or the re-keying calculator if you'd rather time a single loop to the minute.
It prices time only — not the mis-keyed invoice that goes out wrong, not the software you'd sensibly keep, not the cost of change itself.
A cost you can see is not a saving you've captured. Removing it means fixing one process at a time and measuring each — some automation attempts don't pay off, and we say so plainly. We'd rather you trusted the small, proven number than a big, hopeful one.
Sources for the £50,000 figure
- ONS, Employee earnings in the UK: 2025 (Annual Survey of Hours and Earnings, provisional), 23 October 2025 — median hourly pay excluding overtime, all employees, occupation codes 4152 / 4122 / 4141. live · archive
- GOV.UK, Rates and thresholds for employers 2026 to 2027 — employer Class 1 National Insurance 15% above the £5,000 secondary threshold. live · archive
- HMRC, Making Tax Digital: estimating the wider economic benefit, 27 February 2025 — the hours × ASHE-median-wage method we borrow to value manual time. live · archive
Working weeks: 46, net of leave and bank holidays — a stated assumption, the same one the calculator uses. Wage data is reviewed when ONS publishes the revised 2025 release (around October/November 2026).
The other numbers
The rest of the figures on the site.
These are context stats — facts about the market, not claims about our own results. Each is a single link to its primary source on the page where it appears; here they are in one place, with the labels kept on.
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"One in six big software builds runs to around 200% over budget."
Flyvbjerg & Budzier, Why Your IT Project May Be Riskier Than You Think, Harvard Business Review, 2011 (n=1,471 projects). The authors' own remedy is to build in small modules — which is the point we make with it. Full text.
Where — home page, "the three bad options"
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"When someone finally audits that spreadsheet, it nearly always turns out to hold errors."
Raymond Panko, What We Don't Know About Spreadsheet Errors Today, EuSpRIG 2015 — a compilation of field audits finding errors in the large majority of operational spreadsheets audited. Scoped, honestly, to audited spreadsheets. Full text.
Where — home page, "the three bad options"
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"Chasing overdue invoices alone runs the average affected firm 86 hours a year."
London Economics for the Department for Business and Trade and the Office of the Small Business Commissioner, Late Payments Research, July 2025 (survey n=1,455, plus econometrics). Landing page.
Where — home page, pricing
The header line "20 years building business software" is biography, not a statistic — it describes a track record of shipped systems (child-protection casework, an organisational social network, recruitment analytics, credit-note automation, and most recently a full operating platform for one firm), not a measured outcome. Measured outcomes trace to that last deployment, and we say which numbers those are.
Why bother with a page like this? Because the whole argument of this business is that most firms are running on numbers nobody has checked — and the fix starts with counting honestly. We'd be poor advertisements for that if we didn't do it ourselves. The model, in 90 seconds →
The first step is small
Rather have us count it with you?
Book a free 30-minute process audit. We'll time your worst manual loops together, and you'll leave with a written map of what could run itself — and an honest number, whether or not we ever work together.
Book a free process audit Or price it yourself →
No pitch deck. No obligation. Worst case: you get a free plan.